Pitched work for a recruiting campaign Brother's Marketplace in Cambridge, MA.

As a new supermarket focused on local products, I pitched the idea of hiring talent as local as their produce. And to take it a step further, what if the talent WAS the produce? Matching fun copy to the food imagery was a playful and memorable way to reach out to the community, not only as a recruitment campaign, but to let viewers know that something new was on its way.

We were given the below black image from the client, and they were open for all ideas. While they ultimately went in a different direction, they were appreciative of the fun ideas we presented!